Service
Commercial
A product or a service, in a cinematic frame.
A commercial film is a short branded piece that puts a product or a service in a cinematic frame. The shoot is planned like a set - light, sound and camera working together - so the film can live on a website, at an event or in a paid campaign.
What the coverage includes
- Treatment and shot list before the day
- Camera, lighting and sound on set
- Edit, colour grade and mix, with versions for the frames agreed in the brief
- A crew sized to the scene, not a one-size kit
The team on set
- Gaffer
- Lighting specialist
- Sound engineer
- Assistant, when the set or the schedule needs a second pair of hands
Case
Horus · Netherlands
A branded commercial for Horus, filmed as a crafted set piece. Light, sound and camera were built as a team so the product sits in a cinematic frame rather than a catalogue shot.
